BRAND + PRODUCT + WEBSITE
2023 / 2024


Catalyst was a permissionless interoperability protocol focused on solving cross-chain liquidity fragmentation in an increasingly modular blockchain ecosystem.
I joined as the sole designer, working directly with the PM, founder and devs, to define the brand and end-to-end product UX/UI.
The team was remote and global, with people from Brazil, USA, Italy, Poland, India, Denmark, Spain and Nigeria.
Catalyst served two main users:
Traders, who needed reliable and cost-effective access to assets across chains
Liquidity providers, who needed clear and safe ways to deposit and manage funds across multiple networks
While swaps followed familiar DeFi patterns, liquidity deposits and withdrawals involved many approvals, chain switches, and transaction steps. The risk wasn’t just complexity — it was loss of trust. If users didn’t understand what was happening, they would abandon flows or hesitate to commit capital. The core design challenge was not removing complexity, but making unavoidable complexity transparent, understandable, and recoverable.









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