design system & business platform
Problem
- EBANX has a lot of platforms made by different designers, which results in a lack of unity
- Our business site was no longer able to handle the inbound strategy, we need to inform better and convert more leads
- Our business site was no longer able to handle the inbound strategy, we need to inform better and convert more leads
Approach
- we started by identifying all the elements and styles used in every screen and material
- using the Atomic Design, we first designed simple elements and then most complex components
- In the meantime, together with the performance team, using the components and styles that were being created for the design system, we started to redesign the business website
- Conversion was a very important goal, so by using a landing page format, we could deliver our content in a more readable way and still focus on lead generation
- using the Atomic Design, we first designed simple elements and then most complex components
- In the meantime, together with the performance team, using the components and styles that were being created for the design system, we started to redesign the business website
- Conversion was a very important goal, so by using a landing page format, we could deliver our content in a more readable way and still focus on lead generation
Results
- the design system is a living organism, it's still being developed with the addition of new elements and components, but already provide the majority of assets that designers need.
- we updated our platforms with the styles that were defined, unifying our platforms
- with the new business website, a lot of components were coded, so creating new landing pages or testing behaviors can be done much faster.
- in the first days of the business website, we could see an increase in CTA's clicks, conversion rate and time spent on the platform
- we updated our platforms with the styles that were defined, unifying our platforms
- with the new business website, a lot of components were coded, so creating new landing pages or testing behaviors can be done much faster.
- in the first days of the business website, we could see an increase in CTA's clicks, conversion rate and time spent on the platform
Design Leader
Diego Prudencio
Business Platform
Diego Prudencio & Letícia Mulinari
Design System
Alan Pereira, Ariel Marcos, Antônio Araújo, Artur Janz, Diego Martins, Diego Prudencio, José Pereira, Letícia Mulinari, Petry.