EBANX
EBANX is a fin-tech born in 2012 to make it easier for Latin Americans to purchase on international websites, such as AliExpress, Airbnb and Spotify, by using local payment methods. During 7 years, EBANX has transformed itself from a local startup to a global company with offices around the world, huge enterprise merchants and more than 40 million customers.
It’s very young and urban, with a strong connection to Curitiba, the city of EBANX headquarter. That's why they keep making efforts to give back to the community what they achieve during all these years. EBANX has become an active agent in the city, investing in local startups, hosting and creating more than 100 networking and skill share events each quarter, supporting culture and a very promising team of athletes.
This deep relation with Curitiba gave us the idea to use the city map as an important element of the brand identity. The map has become an urban texture, that could be from any major city in the world, but it's from home, from here, it's real. In the end, this map represents both the company’s history and the service they provide: a local startup that breaks barriers and connects local customers to international merchants.
Also, when we talk about breaking barriers and giving people access, this is a big deal in the company’s culture, it is a statement. So, we’ve decided that a good way of representing that, was using some off-grid text alignment, giving a modern and bold look to the brand.
It was a C-Level intention not to do a new logo, they ask for a subtle redesign, just to give a more modern look. So, I used the same structure as the old one, but reduced some details and colors and redesigned the typography.
Creative Leader
Diego Prudencio
Designers
Ariel Marcos, Diego Prudencio e José Pereira
