MIXTORE
Mixtore is a EBANX B2B2C product, it started with a team of one product manager/developer and me as product designer. Later, the team grew with more developers and a sales person.
The idea of this product was to use EBANX business model, which is to offer local payment methods to international companies, to create a marketplace that connects both EBANX merchants and customers.
Goal
- Develop a MVP for a marketplace focused on small and medium business
Problem
- The majority of SMB companies don’t have a dedicated developer, so integration was a pain point to attract clients
- Several small business operate with a very manual process, selling via email or Whats App, without a website or checkout. This makes very hard to expand their business.
- Some International companies don’t optimise their platform for the local language, in Latin America this can be a huge gap
Based on data and constant feedback
- EBANX was providing payment processing for SMB and Enterprises for more than 5 years, which means there was a lot of knowledge built during all this time
- The Sales Team was an important agent creating a bridge between the product team and merchants, bringing countless feedbacks and insights
- We invited a few merchants to partner up during the development in order to help validate assumptions and test the solution
- We were tracking every interaction within the product, the idea was to collect as much data as possible in order to fully understand users behaviours and iterate when needed.
Approach
- We believed that to validate our idea we needed to prove that there was value in connecting our customer base to our merchants, and this would be measured in TPV
- We focused our efforts in digital goods vertical (ebooks, education, etc), so we didn’t need to deal with delivery logistics
- As the idea was to prove that we could make sales happen, we created a checkout page optimised for the Latin America market. Business owners could send the link to their customers and proceed with sale.
- For those who had a website, the only integration needed was to link their purchase button to the checkout page. All the email purchase communication with users were made by us.
- A macro roadmap from MVP to a final marketplace was created so we could have a vision of the entire scope, and then start developing the most essential parts of the product
- On the merchant side, there was a dashboard to manage sales and orders (we used a third party platform to save time)
- After the checkout, we started working on e-commerce templates to target business wanting to expand fast
Outcomes
- We launched the MVP within 54 days, from building the brand, landing page, ads, checkout page, email communication, flows, coding everything, etc.
- In 170 days we reached 1MM BRL of TPV
- During development and after feedbacks, we identify the opportunity to create integrations with Shopify stores, which had a huge impact in our results
- Some ideas that we tested end up being implemented in the EBANX core system